About me
That's me on the right. Unless you're viewing this on mobile in which case I'm above.
I'm Matthew, a senior brand/advertising/shopper strategist/planning/insight professional with a passion for brands and human behaviour. And forward slashes/.
My varied background of over 25 years experience in client side, senior client services, and agency Strategy roles, enables me to see the world through client's eyes, understand the agency commercial model, and how to successfully integrate strategic thinking into creative work.
Before going freelance I was Head of Planning and Strategy Director, and I've built Strategy & Planning as a function in a number of agencies.
ADHD
I have ADHD, and I refuse to use the word 'superpower' (imagine Spiderman with ADHD, he'd get caught up in his own web with the constant changes of direction).
I'm always transparent with clients about my ADHD, not because I want special treatment, but because they're paying for my time. If they know how I work best and what I struggle with, we get more out of the time we spend together.
As we know in agency world, you never know when a last minute pitch is gonna land and you're going to need to know everything there is to know about the Latvian chemical toilet scene, and you may well have an ADHDer in the ranks who's previously fallen into that hyperfixation hole.
IPA Effectiveness Accreditation (Advanced)
Qualified ADHD coach
Coca Cola, Heineken, Strongbow, Bacardi, Greggs, Costa, Starbucks, Mars, Nestle, P&G, Sainsbury's, Triumph Motorcycles, EE, BT, Aviva, Xbox